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A new initiative from NESTA and the UK Film Council will launch today to help drive growth in British independent film companies by encouraging them to take better advantage of new technologies.
NESTA and the UK Film Council are calling for film companies to come forward who want to explore the potential of online sales, distribution and marketing.
Many UK independent films released in the UK each year do not make it to DVD release. The ‘Digital Innovation in Film’ project will team-up independent film companies with specialist partners to reach audiences in new ways.
The £500K project is the first in a series from NESTA’s new Innovators Growth programme, which will explore ways for creative businesses to grow by exploiting new technologies.
Over the next few months, NESTA and the UK Film Council will select up to 10 film companies from across the UK to take part in the project. They will be involved in workshops and receive one-to-one support from “innovation partners” to explore emerging opportunities for new revenue streams.
The new ways of driving business growth that emerge from the project will be shared with support agencies across the UK to help other businesses. With this in mind, the pilot is being developed in conjunction with national and regional development agencies. The UK Film Council estimate that if the pilot is successful, over 100 independent film companies could stand to benefit from the pilot’s success.
Expressing her support for the project, Margaret Hodge MP, Minister for Culture, Creative Industries and Tourism, said: "The UK's creative industries are among the best in the world. But to remain competitive they must be prepared to rise to the challenge of the rapidly changing business environment. This new project is an exciting example of how the sector can move forward and really use the new technologies to its advantage."
Film businesses interested in taking part in the pilot or potential partners should go to www.nesta.org.uk. The deadline for applications is 1 May 2008. Published on www.britfilms.com March 13, 2008
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